6317 —קריאת שמות למחנות קיץ ושיקולים לפרסום חב"ד

B"H, 18 Sivan, 5718. Brooklyn.

Havavac"h iy"a nu"n melachto melachet shamayim Yitzchak Ginzburg

Shalom u'Vrachah!

In response to your letters from the 9th and 13th of Sivan, in which you write about the name for the camp, surely by now you have received the letter from here with the suggestion that all summer camps in every country should be called by a shared name: Gan Yisrael, under the auspices of Merkaz L'Inyanei Chinuch, branch so-and-so.

In general, it is worth considering whether to emphasize at every step and on every matter that this is a Chabad initiative. In some cases, the main intention is to reach as broad an audience as possible and influence them pleasantly. The above-mentioned wording could frighten off certain groups of people. Of course, I do not know if this is the case regarding your camp specifically, but in any event, this point should also be considered when discussing publicity matters and so on...

With blessings for good news in all of the above and for success.

Summary

The Rebbe advises using a unified name for summer camps while thoughtfully considering how overtly to publicize their Chabad affiliation. Sometimes subtlety helps reach a wider audience and increases positive influence.