"שנה טובה ומתוקה" is a Hebrew phrase meaning "A good and sweet year." It is a common greeting used around Rosh Hashanah, the Jewish New Year, expressing a wish for a year filled with goodness and sweetness in both spiritual and material aspects. The addition of "sweet" (מתוקה) emphasizes the desire not only for a good year but one that is pleasant and joyful.