The Pronunciation of "Zeicher": Segol vs. Tzeire
Insights from Shulchan Menachem, Volume 3, Siman 345
One of the most famous and meticulous discussions regarding the reading of Parshas Zachor concerns the vowelization of the word for "remembrance." Specifically, should it be pronounced as Zeicher (with a Tzeire) or Zecher (with a Segol)? This question affects four different Torah readings throughout the year: Parshas Beshalach, Parshas Ki Seitzei, the reading on Purim morning, and the special reading of Parshas Zachor.
The Rebbe’s Practical Instruction
The Rebbe notes that he did not receive a specific, explicit instruction from his father-in-law (the Previous Rebbe) regarding this custom. However, based on an analysis of the Mesorah (Torah traditions), the Mishna Berurah, and Chassidic sources, the Rebbe suggests a specific order to satisfy all opinions and ensure the mitzvah is performed with absolute perfection.
To fulfill both obligations, the Rebbe advises reading the word twice, but with a specific sequence depending on which portion is being read:
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In Parshas Zachor and Parshas Ki Seitzei: One should first say Zeicher (Tzeire) and then Zecher (Segol).
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In Parshas Beshalach and on Purim morning: One should first say Zecher (Segol) and then Zeicher (Tzeire).
The Scholarly and Mystical Reasoning
The Rebbe explains that this order is not arbitrary. In the portion of Beshalach, the Mesorah and the Kitzos HaShulchan indicate that the primary pronunciation is with a Segol. Conversely, in the portion of Ki Seitzei (from which we read Parshas Zachor), the primary pronunciation is with a Tzeire.
By saying the primary version first and the alternative version second, the reader fulfills the main obligation according to the most likely tradition while still respecting the alternative view. The Rebbe emphasizes that this should be done every time the section is read—both during the regular seven Aliyos (specifically the Shvii) and again during the Maftir—rather than alternating between them.
The Ultimate Goal: Eradication
The Rebbe supports this approach by referencing the Alter Rebbe’s teachings and the Toras Chesed. While the grammatical precision is essential, there is a profound spiritual lesson attached to this debate.
The Toras Chesed famously remarks that whether we pronounce it with a Segol or a Tzeire, the most important thing is that we actually erase Amalek. The technicalities of the pronunciation serve as a vessel for the ultimate purpose: the total removal of the spiritual and physical forces of Amalek from the world.