Before Rosh Hashanh would not be a good sign to publicize that there are poor people
The bottom line is that would do need to help and make sure that everyone has a beautiful Yom Tov.
This shiur explains that before Rosh Hashanah, it is not considered a good sign to publicize that there are poor people in the community. However, the main point remains that we must help and ensure everyone can enjoy a beautiful Yom Tov.
Summary
We should provide for those in need before Rosh Hashanah with sensitivity and discretion, making sure all can celebrate Yom Tov joyfully and with dignity.