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Avraham Aba Friedman is addressed in correspondence from the Lubavitcher Rebbe as a rabbinic leader involved in efforts to disseminate Jewish books and strengthen Jewish observance. The Rebbe's letter to him discusses strategies for promoting Torah literature and fostering religious commitment within the Jewish community.
The Rebbe's letter to Avraham Aba Friedman (dated 22 Adar, 5715) responds to Friedman's inquiry about effective methods for spreading Jewish books and enhancing fear of Heaven and Jewish observance. The Rebbe acknowledges the importance of broad and ambitious outreach but cautions against beginning such efforts on too large a scale. He emphasizes the wisdom of starting with achievable, certain projects—particularly those free of controversy or doubt—before expanding to more complex or uncertain areas.
The Rebbe references the teaching of the Baal Shem Tov on the verse "And your beginning will be small, but your end will greatly flourish," encouraging the committee in Detroit (which Friedman was involved with) to proceed gradually. He advises that initial efforts should focus on distributing books that are unquestionably appropriate, avoiding those whose authors or content might raise concerns. The Rebbe also counsels against premature publicizing of book lists in the press, noting both practical and communal sensitivities.
The tone of the letter is warm and supportive, offering practical guidance and blessings for success, particularly in the auspicious days leading up to Pesach. The Rebbe expresses confidence that by following these measured steps with appropriate enthusiasm, the work will ultimately expand and succeed.